Allwyn has actually cemented its standing in the B2C side of the American betting, gaming and home entertainment areas by completing its bulk acquisition of PrizePicks.

The Swiss-based firm is now the full owner of 62.3% PrizePIcks shares, relating to a stake of just under $1.6 bn - though it is still subject to some post-closing changes and does not include specific performance-based earnouts.

Regards to Allwyn's bulk stake in PrizePicks were very first tattooed back in September 2025 in an offer which valued the American daily dream sports (DFS) platform at around $2.5 bn.

Prior to the accusation, Allwyn was active in the US but its operations there were mostly B2B, together with its agreement to handle the Illinois state lottery game.

"We are excited to support and get involved in the next stage of PrizePicks' growth," said Robert Chvatal, CEO of Allwyn.

"This investment advances Allwyn's technique to develop a diversified international entertainment platform and significantly enhances our presence in the United States.

"I look forward to working carefully with Mike and the gifted PrizePicks team to deliver much more engaging experiences for fans around the world."

Allwyn's stake in predictions

The acquisition of PrizePicks has actually developed Allwyn as one of the world's most dominant gambling PLCs - it is now the 2nd biggest gambling PLC internationally after Flutter Entertainment and the largest listed lottery business worldwide.

This status was later reaffirmed by Allwyn's merger with OPAP, the operator of the Greek nationwide lottery and a major sports betting company in the Mediterranean nation. Allwyn and its moms and dad firm KKCG currently maintained a stake in OPAP prior to this.

Since terms were agreed for a bulk takeover, PrizePicks has continued to concentrate on product development and expansion into new areas. The company is currently one of the two greatest DFS platforms in the US, along with Underdog Sports.

It now has brand-new horizons on its mind, however. Almost right away after Allwyn acquired its bulk stake in PrizePicks, the DFS platform started taking the required regulative actions to go into the US predictions markets area, and in November it penned handle Kalshi and Polymarket to release its own predictions platform.

As predictions are controlled by the Commodity Futures Trading Commission (CFTC), PrizePicks is effectively able to run this product nationally.

The firm has actually taken its Team Picks, a sports team-based outcome type of predictions very comparable to standard win/lose sports wagering markets, reside in 30 states and the District of Columbia. It likewise has a 'Culture Picks' product, concentrating on entertainment and cultural events.

Mike Ybarra, CEO of PrizePicks, included: "Today marks a specifying moment for PrizePicks. Allwyn's global scale, operational competence, and long-term method make them an ideal partner as we continue to grow and develop.