If you are searching for licensed help to keep your home comfy and your air clean, you are in the right place. Genuine Heating Cooling is a local, licensed team based in Point Pleasant and serving Monmouth and Ocean counties, including Howell, Brick, Wall Township, Freehold, Toms River, and more. We bring strong technical skills and we explain things in normal words. That way you know exactly what you are buying and why it matters.

What "licensed" means in New Jersey

In New Jersey, an HVAC company is led by a Master HVACR Contractor. That license proves the company meets state standards for safety, training, and code compliance. Our Master HVACR Contractor License is #4421. You can also ask us to pull permits when the work needs them and we are happy to show proof of insurance. If you like to double‑check, we will show you how to verify our license online too.

Quick license and safety checklist

• Ask for the Master HVACR license number. Keep it in your records.
• Confirm the company will pull the right permits for replacements and new installs.
• Make sure your technician is EPA Section 608 certified if refrigerant is involved.
• Request proof of insurance and a clear scope of work.
• Get a written estimate with model numbers, warranties, and timelines.

Filtration made simple

Filters catch the tiny stuff that makes you sneeze or cough. They also protect your system from dust. Here is how to make filters work for you.

Pick the right MERV. MERV is a filter efficiency rating. For most homes, MERV 11 to 13 is the sweet spot. MERV 13 catches much smaller particles, including many allergens, and is my go‑to when the system can handle it. If your blower is older or your return is small, we will test air flow and pick the highest MERV that keeps the system breathing well.

Change on time. A clogged filter wastes energy and stresses parts. The basic rule is 3 months, but homes with pets, nearby construction, or heavy pollen may need every 1 to 2 months. Whole‑home media cabinets often go 6 to 12 months. We label the cabinet and set reminders so you do not have to guess.

Size and seal. A filter that is a little too small lets dirty air bypass the media. That dust ends up in your coil. We install snug‑fit filters and add a simple gasket on leaky doors.

Sofia’s filter checklist

• Use MERV 13 if your system supports it. We test and confirm.
• If MERV 13 is too restrictive, use MERV 11 with a deeper media cabinet.
• Write the install date on the filter and set a reminder.
• Vacuum return grilles once a month.
• Consider a whole‑home media filter for fewer changes and better performance.

Humidity control without the headache

Healthy indoor air is not too wet and not too dry. For most homes, 30 to 50 percent relative humidity is the comfort zone. In a Shore home, summer air can creep higher. In winter, it can drop. That is where good control comes in.

In summer. We tune your AC or heat pump for proper airflow and refrigerant charge so it can remove moisture while cooling. For damp basements or beach‑adjacent homes, we can add a whole‑home dehumidifier to keep humidity steady and stop that sticky feel and musty smell.

In winter. Dry air makes skin itch and can stir up dust. A steam or bypass humidifier connected to your ductwork can raise humidity gently and evenly. We set a conservative target to avoid window condensation and mold.

Sofia’s humidity habits

• Aim for 30 to 50 percent RH year‑round.
• If you see indoor RH above 60 percent for long periods, call us.
• Run bath and kitchen exhaust during and after showers or cooking.
• Keep gutters clear and use sump pumps and drainage to cut moisture at the source.
• Use a basic hygrometer so you can see the number, not guess.

Allergen reduction that actually works

You do not need gimmicks to breathe better. Start with the basics that have the biggest impact.

Seal and balance. Leaky return ducts pull dusty attic or crawlspace air into your home. We seal seams, fix disconnected runs, and balance airflow so each room gets the air it should.

Vent smart. Fresh air helps, but bring it in the right way. We can add a fresh‑air intake with proper filtration or install an ERV to exchange stale air without wasting energy.

Clean where it counts. Swap the filter on time. Vacuum with a HEPA vacuum. Wash bedding in hot water. Groom pets outdoors if possible. Keep shoes by the door.

Consider UV only when it makes sense. UV lights target growth on cooling coils in damp air handlers. They are not air fresheners and they do not replace filtration. If your coil is prone to biofilm, UV can help keep it clean and efficient.

Repairs, replacements, and rebates

When it is time to repair or replace, we make the decision simple. We will compare repair cost against system age and energy use. If replacement wins, we size the new system correctly, review efficiency ratings, and explain comfort features like variable‑speed blowers and inverter heat pumps.

Live in Monmouth or Ocean County. Many local utilities offer rebates for high‑efficiency equipment. We help you pick eligible models and handle the paperwork. That means a lower upfront cost and lower energy bills.

Your upgrade checklist

• Right size the system with a Manual J load calculation.
• Choose ENERGY STAR furnaces, heat pumps, and smart thermostats when possible.
• Ask about utility rebates and financing.
• Keep manufacturer model numbers in your files for warranty support.

Why homeowners choose Genuine Heating Cooling

• Licensed and local. Master HVACR Contractor leading every job.
• 24/7 emergency service. Real help when you need it.
• Owner‑level attention. When you call, you can speak with the owner.
• Clear options. We give you good, better, best choices and explain the trade‑offs.
• IAQ‑first mindset. We tune filtration, humidity, and airflow so your comfort lasts.

Ready to compare hvac contractors in nj. Talk to our team. Tell us your comfort goals and any allergy concerns. We will check your current setup, tune what you have, and map a simple plan that fits your home and budget.

Call 732‑546‑3600 or request service online today.

Permits and inspections made easy

If the work requires a township permit, we prepare the forms, submit them, and meet the inspector so you do not have to juggle the details. After installation, we walk you through your thermostat, filter access, and maintenance schedule. You get a final invoice with model numbers and warranty registration links for your records.

Seasonal maintenance checklist

• Spring: check refrigerant levels, clean the outdoor coil, test condensate drain, replace filter, confirm thermostat programs.
• Summer: monitor humidity, keep vegetation 2 to 3 feet away from the outdoor unit, change filters on time.
• Fall: inspect heat exchanger, clean burners, check flue and CO safety, replace filter.
• Winter: keep vents and returns clear, listen for new noises, call if heat cycles are short or uneven.

Small steps add up to cleaner air, stable humidity, and lower energy bills. When you want clear answers and licensed pros who treat your home with care, Genuine Heating Cooling is ready to help.