Hoteliers in Brisbane have been cautioned against excessive price hikes as the Rugby Union World Cup approaches. The Australian Rugby Union (ARU) has expressed concern over potential profiteering, emphasizing that extreme pricing could deter visitors.

During a meeting with hotel owners in Brisbane, ARU's managing director, John O'Neill, addressed the issue. He acknowledged the need for businesses to be profitable but warned that overly inflated prices could backfire.

"There is a point where people will simply refuse to pay," O'Neill stated. "If prices are pushed too high, the market will react, and businesses may end up losing out."

The Australian Hotels Association has defended the anticipated price increases, arguing that higher demand justifies higher rates. However, this stance has faced criticism from international observers who worry about the impact on tourism.

Additionally, the ARU is concerned about minimum-stay requirements, which could make it difficult for international fans to follow their teams across the country. This could further dampen the enthusiasm of visitors and impact the overall success of the event.

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