Application Security Market Overview
The global Application Security Market reached about USD 7.07 billion in 2023 and is projected to grow to USD 17.8 billion by 2035, reflecting a remarkable 7.99% CAGR between 2025 and 2035. These projections underline the critical role of application-layer security as enterprises ramp up DevSecOps, API adoption, and cloud-native deployments.
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Market Segmentation
By Component
Solutions dominate the market, commanding approximately 78–80% share in 2024. These include web/mobile/API security, WAF, SAST, DAST, IAST, and RASP.
Services (consulting, integration, training, testing) are rising, often embedded in managed and cloud-native offerings.
By Type Security Testing
Key segments: Web application security, mobile application security, cloud-native, and API security .
Testing services categorize into SAST (35% market share in 2024), DAST, IAST, and RASP, with adoption shifting from static to runtime protection models
By Deployment Mode
Cloud deployments held nearly 65.9% in 2024 and are expected to grow fastest (CAGR ~19.3%) as DevSecOps teams embed security earlier in CI/CD pipelines .
On-premises remains relevant due to regulatory and compliance requirements, especially in regulated sectors .
By Enterprise Size
Large enterprises account for over 60% of overall spending .
SMEs are the fastest-growing segment, powered by cloud-based tools, SaaS platforms, and DevSecOps offerings.
By End-Use Industry
The IT Telecom vertical leads with ~27–32% of the market due to heavy API deployment and high risk exposure.
Other active sectors include BFSI, Healthcare, Retail e‑Commerce, Government, Manufacturing, with Healthcare expected to show the highest growth rate (~18–19% CAGR) .
Key Players
Prominent vendors include IBM, Synopsys (with Black Duck WhiteHat Security), Checkmarx, Veracode, Contrast Security, Rapid7, Qualys, Micro Focus, Capgemini, Oracle, Cisco, and F5 .
F5, Inc. has recently accelerated application security capabilities via multiple acquisitions: Wib Security (API security), Heyhack (penetration testing SaaS), and LeakSignal (AI-focused data protection) between 2024–2025.
Veracode also made headlines in January 2025 by acquiring Phylum Inc., deepening its capacity to detect malicious code in open-source dependencies .
Industry News Recent Developments
Rising application-layer DDoS attacks surged by 74% in Q2 2025 year-over-year; financial services were the most targeted, highlighting growing application threats.
In March 2024, GitLab acquired Oxeye to boost its Static Application Security Testing (SAST) and software composition analysis capabilities.
StackHawk expanded its developer-embedded AppSec tools on Azure Marketplace in 2024, while Snyk partnered with AWS to integrate AppSec more tightly into cloud-native CI/CD pipelines .
Require Security launched its runtime protection app Falcon in late 2023; Checkmarx rolled out a new Technology Partner Program; and New Relic introduced IAST testing in mid-2023.
IBM expanded its application modernization practices by acquiring both Advanced and StreamSets/webMethods in early 2024 to strengthen consulting and security stack for legacy and cloud apps .
Market Dynamics
Drivers
The high frequency of web, API, and mobile-targeted attacks—with API threats rising sharply in Asia-Pacific—drives demand for integrated AppSec across development cycles
DevSecOps adoption has accelerated significantly, embedding security earlier in pipelines, reducing time to remediation, and minimizing code-risk exposure .
Stringent data privacy and compliance regulations—such as GDPR, PCI‑DSS 4.0, DORA, and SBOM mandates—are forcing enterprises to invest in layered AppSec controls .
AI and Machine Learning are increasingly embedded in AppSec solutions to detect anomalous behavior, reduce false positives, and scale across CI/CD pipelines.
Restraints
A global shortage of skilled AppSec professionals persists, with demand exceeding supply by many multiples—limiting enterprises’ ability to implement comprehensive testing frameworks .
High complexity and cost, particularly for large on-premise deployments or tool integration across DevOps stacks, may deter smaller organizations .
Regional Analysis
North America holds the largest share (~39–40% in 2024–25), driven by early DevSecOps adoption, stringent compliance requirements, and presence of key vendors .
Asia-Pacific is the fastest-growing region (~17–23% CAGR), led by rapidly digitalizing economies in China, India, Japan, and South Korea deploying DevSecOps and AppSec frameworks early .
Europe is growing steadily (CAGR ~15%), fueled by GDPR enforcement and strong cloud-native AppSec adoption in Germany, UK, France, and Nordics.
Latin America and Middle East Africa are emerging with moderate growth (~14–15% CAGR) as regulatory mandates and cloud adoption advance.
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Future Outlook
The Application Security Market is poised for sustained expansion: from close to USD 12 billion in 2024 to ~USD 39 billion by 2031 (18.7% CAGR) , or USD 34.8 billion by 2033 at 14.3% CAGR. Mordor Intelligence projects a rise to USD 30.4 billion by 2030 (~17.4% CAGR)
Trends to Watch:
AI‑driven AppSec platforms, including runtime protection and risk prioritization, becoming mainstream.
API-first and cloud-native security frameworks expanding across microservices and CI/CD pipelines.
Managed AppSec services—especially for SMEs—and integrated solutions embedding into DevOps tooling.
Strategic MA and platform consolidation, such as F5’s acquisitions and Veracode’s Phylum deal.
Expanded regulatory focus on SBOMs, vulnerability reporting, and identity-centric controls as part of compliance regimes.
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