Mobile Marketing Market Overview
The global Mobile Marketing Market, as defined in the Market Research Future (MRFR) report, is projected to grow at a robust 5.37% CAGR from 2023 to 2035, reaching approximately USD 3,000 billion by 2035 . This growth is fueled by soaring smartphone adoption, expanding mobile internet access, and accelerating digital transformation across industries. As brands pivot to mobile-first strategies, mobile marketing is emerging as a key driver of customer engagement and revenue growth.
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Market Segmentation
By Component
Platform solutions dominate market share, offering campaign automation, analytics, and content delivery tools.
Services—including consulting, deployment support, and managed offerings—are growing rapidly as enterprises seek expert assistance in complex solutions .
By Channel
Mobile Web, SMS/MMS, In‑App Messaging, Push Notifications, QR Codes, and Location‑based Marketing (e.g., geofencing).
Messaging channels (SMS / in-app) hold largest share due to high open rates and immediacy .
Mobile web excels in user reach and accessibility, accounting for significant revenue .
By Organization Size
Large enterprises account for roughly 55–60 % of revenue in 2024–2025 due to substantial budgets and in‑house teams.
SMEs are gaining ground rapidly through scalable SaaS platforms and AI‑powered automation.
By End‑Use Vertical
Retail e‑commerce leads with about 25 % share, leveraging mobile promotions, loyalty apps, and real‑time offers.
Other sectors include media entertainment, travel, automotive, BFSI, healthcare, and IT/telecom .
By Region
North America leads the global market (~35–38 % share in 2024).
Asia‑Pacific is the fastest-growing region with projected 20–21 % CAGR through 2030.
Europe, Latin America, and MEA offer incremental growth, despite regulatory challenges .
Key Players
Major industry participants include Google, Facebook (Meta), Apple, Adobe, Oracle, HubSpot, Salesforce, Mailchimp, Braze, Airship, MoEngage, CleverTap, and Leanplum.
Regional and vertical-focused platforms like InMobi (India), Netcore, IMI Mobile, and Adjust, Liftoff, and Chartboost also hold strong positions in in‑app and attribution services.
Industry News Recent Developments
AppLovin recently reached a $100 billion valuation, commanding 42 % of mobile gaming ad spend and expanding into e‑commerce advertising—raising both excitement and skepticism in the marketing industry.
China now contributes ~20 % of global advertising revenue, propelled by mobile-first platforms like ByteDance and Alibaba innovating in AI-driven retail media .
Recent Developments
In March 2024, Google unveiled advanced tools at the Games Developer Summit to enhance app monetization and ad creativity.
InMobi introduced a mobile-first analytics and programmatic advertising platform, enabling real‑time campaign optimization .
Apple rolled out enhanced privacy controls in iOS, impacting mobile ad targeting and user consent strategies .
Market Dynamics
Drivers
Smartphone mobile internet penetration worldwide accelerates the shift to mobile marketing.
5G rollouts enable high‑resolution ads, immersive AR/VR experiences, and video‑rich campaigns .
AI and machine‑learning enable personalization at scale and programmatic campaign execution.
Adoption of privacy‑safe identifiers and consent‑based tracking strengthens data compliance while improving targeting metrics .
Restraints
Privacy regulations (GDPR, CCPA) challenge data collection and targeting capabilities.
Ad blockers and digital fatigue reduce reach and engagement with traditional formats .
Market saturation in mature regions raises acquisition costs and limits incremental ROI.
Regional Analysis
North America dominates with ~36–38 % revenue share in 2023–24, supported by mature digital ecosystems, high mobile engagement, and large-scale programmatic adoption.
Asia‑Pacific quickly growing at 20–21 % CAGR, led by China, India, and Southeast Asia, where digital wallets, super-apps, and 5G expansion drive mobile ad spend .
Europe holds about 25 % of revenue; growth is steady but challenged by stringent data governance.
Latin America and MEA each account for ~10 % share—digital infrastructure improvements and smartphone penetration fueling growth .
Future Outlook
The Mobile Marketing Market is on a high-growth trajectory. MRFR expects USD 102 billion by 2030 at 22 % CAGR . Mordor Intelligence is projecting a rise from USD 25.9 billion in 2025 to USD 57.5 billion by 2030 (~17.35 % CAGR) . Grand View forecasts USD 81.7 billion by 2030 at ~23.9 % CAGR—differences reflect scope, methodology, and regional focus, but consensus confirms a strong upward trend.
Looking ahead, the market will be shaped by:
Deeper use of AI-driven personalization, predictive analytics, and creative automation.
5G-enabled immersive advertising (AR/VR, interactive video, geolocation‑based promotions).
Increased reliance on first‑party data and privacy-compliant identity frameworks.
Consolidation and innovation among platform providers offering end-to-end mobile marketing stacks.
SMEs continuing to adopt agile SaaS mobile-marketing tools for digital growth.
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