The Apple iPhone 12 Pro Max made waves across the globe and continues to be a strong contender in the premium smartphone market in Australia. With a sleek design, robust performance, and an outstanding camera system, this device reflects Apple’s commitment to excellence. Whether you're upgrading from an older model or considering a switch to iOS, the Apple iPhone 12 Pro Max offers a compelling package.
In Australia, this device remains popular due to its balance of luxury, power, and long-term software support. Let's dive into what makes the iPhone 12 Pro Max a great choice for Australian consumers.
Design: Premium Build Meets Timeless Aesthetics
Apple introduced a refreshed design with the iPhone 12 series, and the iPhone 12 Pro Max stood out with its larger form factor and industrial flat-edged design reminiscent of the iPhone 4. It features a surgical-grade stainless steel frame and textured matte glass back, delivering a premium hand feel.
The iPhone 12 Pro Max is available in elegant colours like Graphite, Silver, Gold, and Pacific Blue—each appealing to Australian users who appreciate style and sophistication. Its ceramic shield front cover offers improved drop protection, a welcome feature for Australians on the go.
Display: Immersive 6.7-Inch Super Retina XDR
The iPhone 12 Pro Max boasts a massive 6.7-inch Super Retina XDR OLED display, making it the largest display Apple had ever offered at its release. With HDR10 support and a resolution of 2778 x 1284, this display is built for everything from Netflix binge sessions to editing photos on the go.
The display also performs exceptionally well in direct sunlight, thanks to a peak brightness of up to 1200 nits. Australian users, especially those in sunnier regions like Queensland or Western Australia, will appreciate the clarity and vibrancy even outdoors.
Performance: A14 Bionic Delivers Speed and Efficiency
Under the hood, the iPhone 12 Pro Max is powered by Apple’s A14 Bionic chip, the first smartphone chip built on a 5-nanometre process. It features a 6-core CPU, 4-core GPU, and a 16-core Neural Engine.
Whether you're multitasking, gaming, or using AR applications, the A14 Bionic handles it all with remarkable ease. In Australia, where 5G rollout is ongoing, the iPhone 12 Pro Max also supports 5G connectivity, ensuring blazing-fast downloads and smoother streaming experiences.
Camera: A Leap in Mobile Photography
The iPhone 12 Pro Max includes a triple-camera system with a LiDAR scanner for enhanced low-light photography and AR capabilities. The camera setup includes:
A 12MP wide lens with sensor-shift optical image stabilization (OIS)
A 12MP ultra-wide lens with a 120° field of view
A 12MP telephoto lens with 2.5x optical zoom
LiDAR scanner for faster focusing in low light
Night mode is available on all cameras, and the ProRAW format gives Australian content creators more flexibility in post-processing. Videographers also benefit from Dolby Vision HDR recording, making this iPhone ideal for professional-level mobile video.
Battery Life: All-Day Usage Made Easy
With a larger battery capacity than its siblings, the iPhone 12 Pro Max offers excellent battery life. On average, it can last up to 20 hours of video playback, making it suitable for power users, travellers, and business professionals in Australia.
Apple’s MagSafe charging system also introduces a new magnetic ecosystem of accessories and chargers, offering convenience and improved wireless charging speeds of up to 15W.
iOS Experience: Seamless, Secure, and Always Updated
The iPhone 12 Pro Max ships with iOS 14 but is fully upgradeable to the latest version of iOS. Apple’s software ecosystem ensures regular updates, advanced privacy features, and seamless integration with other Apple devices like the Apple Watch, MacBook, and AirPods.
For Australians invested in the Apple ecosystem, this device offers unmatched synergy and productivity tools, including iMessage, FaceTime, iCloud, and Handoff.
5G in Australia: Ready for the Future
5G networks are expanding rapidly in cities like Sydney, Melbourne, Brisbane, and Perth. The iPhone 12 Pro Max supports both sub-6GHz and mmWave (in select regions), making it future-proof for Australia’s evolving 5G landscape.
This means faster download speeds, lower latency, and better performance in crowded areas like stadiums or central business districts—perfect for the Australian lifestyle.
Who Should Buy the iPhone 12 Pro Max in Australia?
The iPhone 12 Pro Max caters to a broad audience, including:
Content creators who value photography, video, and editing on the go
Business professionals looking for a secure and powerful device
iOS enthusiasts seeking a large screen and top-tier performance
Users upgrading from iPhone 8 or X series
Even in 2025, this model holds its ground with premium features and reliable performance.
Accessories and Ecosystem Compatibility
Australian users can pair the iPhone 12 Pro Max with a variety of accessories, including:
MagSafe Chargers and Wallets
Apple Watch Series 6 and above
AirPods Pro and AirPods Max
MagSafe Battery Pack
Protective Cases from OtterBox, Spigen, and Apple
These additions enhance usability and provide a tailored experience for different lifestyles and needs.
Refurbished and Second-Hand Options in Australia
With sustainability gaining importance, many Australians are opting for refurbished phones. The iPhone 12 Pro Max is a top seller in the refurbished market due to its durability and long software support.
Popular platforms in Australia offering refurbished units include:
Boost Mobile Refurbished
Green Gadgets
PhoneBot
Reebelo
Amazon Renewed
These platforms often provide warranties, making them a safe and budget-friendly alternative.
Customer Reviews and Ratings in Australia
Australian users consistently rate the iPhone 12 Pro Max highly for:
Battery life and performance
Camera quality
Build quality
Display clarity
iOS software updates
While some note that the large size may not suit everyone, most agree it offers excellent value in the premium category.
Environmental and Sustainability Efforts
Apple has been increasingly focused on sustainability. The iPhone 12 Pro Max features:
Recycled rare earth elements
100% recycled tungsten in the Taptic Engine
No power adapter in the box to reduce e-waste
This resonates well with eco-conscious Australians aiming to reduce their carbon footprint without compromising on tech.
Storage Options and Pricing in Australia
The iPhone 12 Pro Max is available in 128GB, 256GB, and 512GB variants. Although Apple no longer officially sells this model, it is widely available through third-party retailers and refurbished outlets across Australia.
Approximate pricing in Australia (as of mid-2025):
128GB – Around AUD $1,299 (refurbished)
256GB – Around AUD $1,499
512GB – Around AUD $1,699
Australian buyers can find great deals through platforms like Wise Market, Kogan, Mobileciti, and even through certified pre-owned sellers.
Conclusion
The Apple iPhone 12 Pro Max remains a powerhouse in 2025, especially for Australians looking for a premium iPhone experience at a more affordable price point. With its top-notch design, long battery life, and pro-level camera system, it continues to be a smart investment.
Whether you’re upgrading, switching platforms, or buying your first iPhone, the 12 Pro Max stands tall as one of Apple’s finest offerings in recent years.
