What is Driving the Growth of the Australia and New Zealand Ultrasound Devices Market?
The Australia and New Zealand ultrasound devices market is experiencing rapid expansion due to technological advancements in imaging, the rising prevalence of chronic diseases, and an increased demand for minimally invasive diagnostic procedures. The market is projected to grow at a CAGR of 6.07% between 2025 and 2034, highlighting its strong potential in the regional medical device landscape.
Growing use of ultrasound for cardiology, gynecology, obstetrics, radiology, and critical care is expanding its application scope. Furthermore, the shift toward portable and point-of-care ultrasound devices is making diagnostic imaging more accessible in both urban and remote healthcare settings across Australia and New Zealand.
Australia and New Zealand Ultrasound Devices Market Segmentation
By Type
Stationary Ultrasound – Preferred in hospitals and imaging centers for advanced imaging needs.
Portable Ultrasound – Growing adoption in point-of-care and emergency medicine due to convenience and mobility.
By Technology
Advanced 2D Ultrasound Imaging – Widely used across clinical applications for affordability and efficiency.
3D and 4D Ultrasound Imaging – Increasingly adopted in gynecology/obstetrics for detailed fetal assessments.
Doppler Imaging – Essential in cardiology and vascular imaging.
High-intensity Focused Ultrasound (HIFU) – Emerging technology in oncology and therapeutic applications.
By Applications
Anesthesiology
Cardiology
Gynecology/Obstetrics
Musculoskeletal
Radiology
Primary Care
Critical Care
Emergency Medicine
By Portability
Handheld – Ideal for quick diagnostics in primary care and emergency settings.
Compact – Balance between mobility and functionality.
Cart/Trolley
Point-of-Care Cart/Trolley Based Ultrasound
Higher-end Cart/Trolley Based Ultrasound
By End User
Hospitals – The largest end-user segment due to advanced infrastructure.
Imaging Centres – Rapid adoption for specialized diagnostic services.
Research Centres – Focused on new ultrasound applications and clinical research.
By Region
Australia
New Zealand
From Seed to Sale: Inside the Australia and New Zealand Ultrasound Devices Market
Explore innovations, expansion trends, and global opportunities in this free expert report.
Key Market Trends in the Australia and New Zealand Ultrasound Devices Market
1. Rising Demand for Portable and Handheld Devices
The shift toward point-of-care and handheld ultrasound systems is transforming diagnostics. These devices allow clinicians to perform bedside imaging, which is crucial in emergency medicine and rural healthcare delivery.
2. Increasing Applications in Women’s Health
Australia and New Zealand are witnessing a rise in demand for ultrasound in gynecology and obstetrics, especially in 3D and 4D imaging, which offers detailed views of fetal development.
3. Expansion of AI-Powered Imaging
AI integration in ultrasound devices is improving image accuracy, enabling early detection of diseases, and reducing operator dependency.
4. Growing Adoption of HIFU
The use of high-intensity focused ultrasound (HIFU) is gaining traction in oncology, particularly for non-invasive treatment of tumors.
5. Supportive Healthcare Policies
Both Australia and New Zealand have supportive government policies and healthcare reforms encouraging the adoption of advanced diagnostic technologies.
Market Breakup by Region
Australia
Australia holds a dominant share of the ultrasound devices market in the region due to well-established healthcare infrastructure, high investments in imaging technologies, and a growing elderly population that requires frequent diagnostic imaging.
New Zealand
New Zealand’s market is growing steadily, driven by rising healthcare investments, demand for minimally invasive imaging, and increasing adoption of portable ultrasound systems in primary care.
Competitive Landscape
The Australia and New Zealand ultrasound devices market is highly competitive, with global and regional players focusing on product innovation, AI integration, and portable solutions.
Key Companies Covered:
Canon Medical Systems Corporation
SonoScape Medical Corp
Fujifilm Holdings Corporation
GE Healthcare
Hologic Inc.
Koninklijke Philips NV
Mindray Medical International Limited
Samsung Electronics Co. Ltd.
Esaote SPA
Siemens Healthineers AG
ALPINION MEDICAL SYSTEMS Co., Ltd.
CHISON Medical Technologies Co., Ltd.
SAMSUNG HEALTHCARE
Analogic Corporation
General Electric
Future Outlook
The future of the Australia and New Zealand ultrasound devices market will be shaped by:
Greater integration of AI and machine learning in imaging.
Wider adoption of portable ultrasound devices for point-of-care diagnostics.
Rising demand for 3D/4D imaging in women’s health.
Expansion of therapeutic ultrasound applications, particularly in oncology.
With advancements in digital health and telemedicine, ultrasound devices will also play a larger role in remote diagnostics, bridging the gap in rural and underserved areas.
Discover More Reports
Antimicrobial Hospital Curtains Market
About Us:
Expert Market Research is a leading market research firm delivering data-driven insights to the pharmaceutical, biotechnology, and medical device industries. Our comprehensive research solutions include market research reports, providing in-depth analysis of industry trends and competitive landscapes; drug pipeline reports, tracking drug development progress, clinical trials, and regulatory approvals; epidemiology reports, offering detailed disease prevalence and patient population studies; and patent reports, assessing intellectual property landscapes and innovation trends, among others.
Leveraging proprietary data, advanced analytics, and expert methodologies, we help businesses navigate complex markets, optimize strategies, and drive innovation. We empower clients with actionable intelligence, enabling them to make informed decisions and stay ahead in the rapidly evolving healthcare sector.
Media Contact:
Company Name: Claight Corporation
Contact Person: Roshan Kumar, Digital Marketing
Email: sales@expertmarketresearch.com
Toll-Free Number: US +1-415-325-5166 | UK +44-702-402-5790
Address: 30 North Gould Street, Sheridan, WY 82801, USA
Website: www.expertmarketresearch.com
